Latimer Partners is pleased to announce that it has acted as financial advisor to XPON Technologies Group (ASX: XPN), an Australian marketing technology, cloud and software solutions company, on the sale of its Google Services division - comprising its Google Marketing Platform (GMP) and Google Cloud Platform (GCP) business - to Incubeta, a global Marketing & AI-outcomes agency.

The divested business is a specialist Google practice with dee p expertise across the full Google stack, serving an established enterprise client base across the APAC region. Its capabilities span advanced Google Marketing Platform implementation and management – including Campaign Manager 360, Display & Video 360, Search Ads 360 and Analytics 360 – Google Analytics 4 (GA4) strategy and migration for enterprise-scale measurement, and Google Cloud Platform services including data infrastructure, BigQuery integration and cloud-based marketing solutions.

Incubeta is a global Marketing & AI-outcomes agency with over two decades of experience and a presence spanning 18 offices worldwide. The acquisition deepens Incubeta’s Google partnership, adds a highly skilled local team and an expanded portfolio of flagship clients, and accelerates its expansion across the full Google stack – strengthening its position as one of APAC’s most capable Google partners.

This transaction highlights Latimer Partners’ deep expertise in the technology and digital marketing sectors, its ability to execute complex carve-outs and advise ASX-listed companies, its ability to connect Australian businesses with leading international acquirers, and its track record of successfully executing cross-border transactions.

About Latimer Partners

Latimer Partners provides independent corporate finance advice to companies and investors in the technology, telecommunications and business services sectors across Australia and New Zealand. We act as trusted advisors throughout the corporate lifecycle, from raising private capital for high-growth businesses to orchestrating complex cross-border M&A transactions for private equity investors and public companies. Our dedicated team combines deep sector expertise with extensive relationships across strategic and financial buyers globally to deliver exceptional outcomes for our clients.

Latimer Partners is the exclusive affiliate of Arma Partners, Europe’s leading financial advisor to digital economy companies. Further information at www.latimer.partners.